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Markets7 min read
WhatsApp is the new prime time
Across the global south, the most valuable screen is already in every pocket.
Television built the last century of brand-building. In much of the world, the next century is being built on a messaging app - personal, permissioned, and astonishingly intimate.
Reach at the scale of broadcast, with the intimacy of a text
A film delivered over WhatsApp does not interrupt - it arrives where people already talk to family. When that film is personalized - their name, their region, their language - response rates leave broadcast benchmarks behind.
We have delivered programs of 100,000+ one-to-one films through this channel for a single launch. The lesson is simple: meet people on the screen they actually trust.
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